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楚網管評之十四:文明網站要敢領風氣之先

發(fā)布時間: 2012-08-13 08:59   來源: 荊楚網   進入電子報

  作為"文明網站"不僅要做到文化建設先進、網絡環(huán)境健康、管理嚴格規(guī)范、網絡運營有序、行業(yè)自律完善、社會監(jiān)督有效、社會服務優(yōu)質、網絡風氣向上;更重要的是要站在網絡社會發(fā)展的最前沿,以"敢為人先"的精神開拓和引領時代前進的方向。

  十年來,長江網"牢記宗旨、不辱使命",始終為構建健康、文明的網絡環(huán)境恪盡職守、勇于創(chuàng)新,堅持好、維護好、發(fā)展好網絡輿論陣地和諧、文明、向上的風氣。

  要用富有前瞻意識的理念來指引網站發(fā)展,敢領時代風氣。網絡社會是開放的社會,線上線下聯動的行為模式。基于此,長江網堅定"新聞立網"的辦網思路,開門辦網,與網民深度互動,形成了"i新聞"、"敲開心門"等一批"俯身向下、頂天立地"的欄目和活動品牌。特別是《i新聞》欄目,組建市民記者隊伍,打造武漢首個自媒體新聞平臺。截止目前,已發(fā)展"i記者"近百人,共收到投稿2600余篇,刊載1683篇,靠服務聚人氣,形成了口碑,網站績效強勢增長。

  要始終站在黨和人民的立場上,用明辨是非的眼光和科學的發(fā)展理念,敢領先進的風氣。網絡是個相對自由和寬松的言論場,這就要求網絡媒體深刻領悟網絡輿論宣傳的復雜性和技巧性。長江網2009年初就組建了"長江時評"這一湖北省互聯網品牌欄目,熟練把握"張弛有度"的言論界限,鼓勵和支持原創(chuàng),圍"熱點"設置議題,情理交融實施輿論引導。在"張恩源漢罵門"、"武漢霧霾天氣"等重大輿情面前,迅速組織網評員寫稿,連續(xù)刊發(fā)評論,引導網民理性思考,為擊破謠言、倡導網友文明上網,為確保網絡風氣始終沿著先進、昂揚、積極的方向上前進而盡心盡力。

  要講究品位與格調,用豐富的內涵來吸引和感染網民,敢領高尚風氣。網絡媒體要充當起作為公共道德的"推進器"的神圣角色,網友們在長江網"微笑武漢志愿者"征集等活動中走到一起,在長江網的呼吁下,共同倡導公益、奉獻愛心;"愛上層樓讀書會" 、"武漢復興"等豐富多彩的論壇活動和版區(qū)更是為陶冶和凝聚網民的精神添磚加瓦。

  要深諳媒體功能和網絡媒體運營與策劃模式,敢領創(chuàng)新風氣。2012年5月,長江網圍繞"十個突出問題整改"開展了四場"網絡問政"活動,不"作秀"不"表演", 用網友在論壇、"i新聞"、官方微博等平臺提供的報料為線索,敢問真問,消除了官民隔閡、促進了社會和諧,更為重要的是乘勢而上打造了"民意通"這個省內首個長效的"網絡問政"平臺,并且在這個平臺上又開創(chuàng)性地組建了"市民智庫"以匯聚民間力量,為城市的又好又快發(fā)展提供源源不斷的精神動力和智力支持。同時,報網融合、全媒體傳播的嶄新模式,吸引了數百萬網友關注,央視等全國百余家知名媒體參與報道,被譽為"網絡問政的武漢樣本"。

  偉大的時代召喚著我們的網絡媒體以更加銳意進取的態(tài)度投入到"文明網站"創(chuàng)建當中去,敢想敢試,用一往無前的創(chuàng)新實踐為擔當起引領社會風氣之先的歷史使命而奮斗。ㄗ髡撸簭埩粒

(本文來源:荊楚網 編輯:leechen)
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